Note 022Automation1 min read
Automating Instagram and Facebook replies
Which messages and comments can be answered automatically across Instagram and Facebook, and how to keep the replies sounding like the business.
For many businesses, Instagram and Facebook are where customers first ask a question: a price, an opening time, whether something is in stock. Answering each one by hand takes hours a week, and the questions keep coming after the office closes.
What can be automated
- Replies to the questions asked most in direct messages
- Answers to common questions left in comments
- Collecting the details for a booking, an order or a quote
- Passing a conversation to a person when it needs one
- The routine of social media: the same messages, sent the same way
Keeping it human
Automation should sound like the business, not like a machine. The replies are written in your tone, the assistant learns from your own answers, and a person steps in whenever a conversation needs judgement or care.
One set of answers, several channels
Customers move between Instagram, Facebook and WhatsApp. An automation built across the Meta ecosystem can answer on all three from the same knowledge, so the answer is the same wherever the question is asked. See answering WhatsApp automatically.
Built the approved way
As an approved Meta Tech Provider, we build these automations through Meta's own business platforms, which is what keeps a business account safe.
Follow the studio
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